64% of Indian buyers already use AI in their purchase journey [10]. India is the #1 AI assistant market globally [11].
Pre-Seed 2026propsense.ai
PROPSENSE
THE SOLUTION
We're building the world's best AI broker that does ~75% of the work (digital).
A human closes the sale.
1st Touch to Site Visit
AUTONOMOUS AI BROKER
CAPABILITY
SPEED
AUTONOMY
COVERAGE
The AI broker handles every touchpoint from first contact to scheduled site visit & further till sale.
›
Site Visit to Sale
BEST HUMAN CLOSER
A lean bench of best closers only ever works site visit-ready buyers.
We'll eventually own the complete transaction layer.
Revenue Now
Brokerage Commission
We get paid only on registered sale.
Expansion
One close unlocks 4 revenue streams
Brokerage›Loan›Legal›Interiors
Brokerage today. Loan, legal, interiors not in the funded plan.
Pre-Seed 2026propsense.ai
PROPSENSE
08
THE PRODUCT
An autonomous AI broker that runs the buyer journey, live on WhatsApp today.
Qualify → curate → nurture → book visit
AI BROKER PROFICIENCY
~5%proficient today
AI-LED · HUMAN-CLOSED
5%
AI Broker → 75%
Human
AI broker still in training: today it runs with real buyers. Every conversation & closed deal equips it to climb toward ~75% proficient. Reaching that is a real build: capabilities, experiments, data & team.
What the AI broker handles today (on WhatsApp)
Understands the buyer
Extracts real requirements: what they say vs what they need
Curates the right 3-5 options
Not 20 options: the right ones
Nurtures with context
Persistent, not annoying
Locks in site visits
RM + buyer aligned
WHERE IT GOES
WhatsApp
live today
→
Voice calls
same orchestration
→
Self-learning
loop in-house, compounds with volume
Auto-CRM sync
events structured for AI training
Pre-Seed 2026propsense.ai
PROPSENSE
09
THE MODEL
Software qualifies. Humans close. Margin rises as the AI learns.
Per sale · ₹1.5 Cr ticket · 2–5% builder-paid · Floor 2% commission used below.
PER DEAL
NORMAL BROKER
THIS ROUND
TARGET
Lead → sale conversion (industry 0.5–1%)
1%
2%
3%
AI Broker proficiency
~5%
40%
75%
Media / deal (₹450/lead)
₹45K
₹23K
₹15K
Digital labor / deal (7× cheaper)
₹40K
₹12K
₹6K
Human closer / deal
₹20K
₹18K
₹15K
Contribution / deal
₹1.49L
₹2.01L
₹2.18L
Contribution margin
59%
79%
86%
Net of GST · Conservative model — actual realized higher.
Two levers: AI Broker gets more proficient, converts more. The opposite of every human brokerage.
Pre-Seed 2026propsense.ai
PROPSENSE
10
TRACTION
What takes human brokers weeks, the AI Broker already did: autonomously.
SUPPLY · BENGALURU
350+
projects indexed
34
builders signed
+1–2 new builders signed/week
BROKERAGE · FOUNDER-LED
Homes sold6
GMV₹13 Cr
Booked revenue~₹29L
EOIs
2
1 potential sale
Next: AI Broker led, Human closed sales
AI BROKER · LIVE · ON WHATSAPP
100+buyers qualified, matched &
sent personalized home details
≈ 300–500 human calls + weeks of follow-up
5site visits booked autonomously,
end-to-end on WhatsApp
≈ 15–20 days of broker calls + scheduling
6.2%returning buyers, zero
follow-up or retargeting ad
≈ Product-driven retention
AI-led · human-closedpropsense.ai
PROPSENSE
11
THE MODEL AT MATURITY
Software economics in a brokerage body.
Target model & unit economics at scale.
7×
cheaper
• Digital labor: ₹40K → ₹6K per close
• Total cost per close: ₹60K → ₹21K (~3×)
59→86%
margins
• Our margins grow as we scale
• Incumbents' core brokerage loses money at scale
8–10×
leaner
• ₹80L–1Cr revenue per employee
• PropTiger: ~₹8–10L per employee (FY24)
1→3%
conversion
• Every conversation trains the AI Broker to sell better. Our intelligence compounds.
Pre-Seed 2026propsense.ai
PROPSENSE
12
MOATS WE ARE BUILDING
Every sale makes the next one easier.
The Engine
Self-improving AI Broker
A human broker's judgment is trapped in one head and walks out the door. Ours compounds across every buyer and close and never plateaus.
The Fuel
Proprietary deal-flow data
Message, call or site visit: every interaction is structured data for training.
The Loop
Network effects
More buyers → more data → better matching → more builders.
PROPSENSE
13
COMPETITIVE LANDSCAPE
Everyone sells primary homes. We're the only one designed to scale on compute, not people.
GENERAL + AI-NATIVE
PRIMARY + AI-NATIVE ★
GENERAL + HUMAN
PRIMARY + HUMAN
General ← Market Focus → Primary Residential
Human ← Tech DNA → AI-Native
% buyer journey by AI
Well-funded incumbents
Square Yards
360 Realtors
NoBroker
Investors Clinic
HomeBazaar
Acquired by Aurum Tech
PropTiger
Star Estate
Homesfy
Pin Click
Value Per Sqft
Blox
Propsoch
PROPSENSE
★ Target position
WHY EMPTY?
AI-native isn't AI bolted onto a brokerage. It's the transaction layer rebuilt ground-up, zero legacy, around the domain depth primary demands with focus.
IPO-bound incumbents operating across market segments can't retrofit that without P&L+salesforce rebuild.
Partners (not rivals)
MANDATE:Anarock · PropertyPistol · Xanadu
ADS+LEADGEN:99acres · Housing.com · MagicBricks
IPCs:JLL · CBRE · Knight Frank
Pre-Seed 2026propsense.ai
PROPSENSE
14
GO-TO-MARKET
We start with focus on one buyer type: top builders' primary-home buyers.
WHO WE TARGET · the ICP
Buyers of top builders' primary homes
Branded & RERA-backed: properties that can be verified and explained.
Digitally-native buyers: buyers who research online and are comfortable with AI.
Commission worth the funnel: sweet spot is ₹1Cr–₹5Cr, 2–5% per sale.
