PROPSENSE
PRE-SEED INVESTOR DECK
PROPSENSE
AI-Native Real Estate Platform
AI-LED  ·  HUMAN-CLOSED
Compute-Scaled · Software Like Margins
PROPSENSE
02
TEAM
We sold 6 new homes ourselves. Now building the scalable model to sell lakhs.
We know exactly what brokers and buyers struggle with, and what AI solves.
Sreejith K
Sreejith K
CEO
• Led PM team @ Avataar.ai (Agentic-AI)
• Computer vision product @ Akridata.ai
• SME product charter @ Exotel
Agentic AI · Product
Atul Anand
Atul Anand
COO
• Scaled B2C product 0→$4M ARR
• Full P&L ownership
• IIT KGP + ISB
0→1 · Growth · P&L
Siddharth Pai
Siddharth Pai
CTO
• Architect @ WazirX
• Voice Platform @ Exotel
• Scapic founding team
↳ later acquired by Flipkart
Architect · Voice · Infra
FROM THE TEAMS BEHIND
Avataar, Akridata, Scapic, Exotel IIT KGP, ISB, MediBuddy, Bharat Matrimony WazirX, Scapic, Exotel
PROPSENSE
THE PATTERN
Indian residential proptech has been a graveyard for venture money. The market was never the problem, the model was.
Era
What happened
Listing portals (MagicBricks, Housing)
Software scales, but capped revenue pool
Pure brokerage (PropTiger, IndiaHomes)
Doesn't scale, died or stayed small
Full-stack platforms (NoBroker, Square Yards)
Core revenue never scaled, bolted on home loans, VAS, etc.
THE TRAP
Huge revenue pools no recurring revenue
+
cyclical market
→
Only human armies could win it
→
Headcount scales linearly adds cost, not leverage
Linear growth never pays venture returns.
PROPSENSE
04
OPPORTUNITY · WHERE WE START
Builders spend $2B in 2025[1] to sell new homes, no consolidator in sight. [In India's top 8 cities alone]
PRIMARY-RESIDENTIAL BROKERAGE COMMISSION KEPT[2]
~10-13%
~87%+ kept by unorganised small brokers
Mandate + Organised players, while the largest keeps max ≈1-2% of market only
THE BROKERAGE COMMISSION FLOW
None hold inventory exclusively to sell with their own sales team. Always accessible, builder-direct or through mandate players.
Builder
Owns inventory. Pays 2-8% to whoever brings a buyer.
→
direct (most common)
→
↘
Optional: Mandate aggregator (B2B Layer)
Commission Earned: 5-8%
↳ Broker payout: 2-5%
↗
Organised Brokers
Unorganised Small Brokers
(SME/MSME/Individual Channel Partners)
Commission Kept: 2-5%
Small brokers prove the unit economics, they just can't do it at scale.
PROPSENSE
05
WHERE SMALL BROKERS HIT CAPACITY LIMITS
Selling new homes is mostly digital labor, that's exactly where it breaks.
A BROKER'S WORKING HOURS [1]
100
leads
~75% digital labor [2] : repetitive · runs all day qualification · match · respond · follow-up · schedule
10
site visits
~25% human
the visit + close
1
sale
90% of leads are lost here
WHERE BROKERS HIT CAPACITY LIMITS
SPEED
First to respond wins buyer
• 48% of inquiries get no reply[3]
• 78% buy from whoever responds first[4]
CONSISTENCY
Discipline wins sales
• Takes 6–8 follow-ups to convert[5]
• 44% give up after one[6]
COVERAGE
~1% market coverage
• Human broker holds max 9 projects[7]
• Small brokerage covers 5–15 of ~900 live
ATTRITION
Talent doesn't stay
• Nothing unique to offer, brokers join competitors
• No entry barrier, top performers become competition
AT SCALE: Everything fragments, handoffs leak, overhead inverts the economics.
This is the digital labor AI thrives at: Speed, Consistency, Coverage, Retention.
PROPSENSE
05
WHY NOW
AI can now do all the digital labor brokers do, and keeps improving faster than any human.
CAPABILITY
AI now autonomous, longer & cheaper
• ~280× cost drop in 2 yrs [1]
• Task length 2× every 4 mo [2]
SPEED
AI talks exactly like a human
• 160-400ms latency [3]
• 11 Indian languages [4]
AUTONOMY
Agents that learn & sustain
• 15→50+ min horizon (3.3×) [5]
• Self-improving loops [6]
• Tool reliability 60→85% [7]
COVERAGE
All property data, organized
• Unified RERA Sept 2025 [8]
• 1.51L+ projects indexed [9]
• 35 States/UTs queryable
• One AI matches entire mkt
BUYER TRUST
64% of Indian buyers already use AI in their purchase journey [10]. India is the #1 AI assistant market globally [11].
PROPSENSE
THE SOLUTION
We're building the world's best AI broker that does ~75% of the work (digital).
A human closes the sale.
1st Touch to Site Visit
AUTONOMOUS AI BROKER
CAPABILITY
SPEED
AUTONOMY
COVERAGE
The AI broker handles every touchpoint from first contact to scheduled site visit & further till sale.
›
Site Visit to Sale
BEST HUMAN CLOSER
A lean bench of best closers only ever works site visit-ready buyers.
We'll eventually own the complete transaction layer.
Revenue Now
Brokerage Commission
We get paid only on registered sale.
Expansion
One close unlocks 4 revenue streams
Brokerage › Loan › Legal › Interiors
Brokerage today. Loan, legal, interiors not in the funded plan.
PROPSENSE
08
THE PRODUCT
An autonomous AI broker that runs the buyer journey, live on WhatsApp today.
Sachi WhatsApp conversation showing property recommendations
Sachi WhatsApp conversation showing site visit booking
Qualify → curate → nurture → book visit
AI BROKER PROFICIENCY
~5% proficient today
AI-LED · HUMAN-CLOSED
5%
AI Broker → 75%
Human
AI broker still in training: today it runs with real buyers. Every conversation & closed deal equips it to climb toward ~75% proficient. Reaching that is a real build: capabilities, experiments, data & team.
What the AI broker handles today (on WhatsApp)
Understands the buyer
Extracts real requirements: what they say vs what they need
Curates the right 3-5 options
Not 20 options: the right ones
Nurtures with context
Persistent, not annoying
Locks in site visits
RM + buyer aligned
WHERE IT GOES
WhatsApp
live today
→
Voice calls
same orchestration
→
Self-learning
loop in-house, compounds with volume
Auto-CRM sync
events structured for AI training
PROPSENSE
09
THE MODEL
Software qualifies. Humans close. Margin rises as the AI learns.
Per sale · ₹1.5 Cr ticket · 2–5% builder-paid · Floor 2% commission used below.
PER DEAL
NORMAL BROKER
THIS ROUND
AT SCALE
[THE DRIVER] AI Broker proficiency
0%
35%
75%
Labor (human + AI)
₹15K
₹6.4K
₹3.4K
[THE MULTIPLIER] Lead → sale conversion (industry: 0.5–1%)
1%
2%
3%
Media (₹1,000/lead)
₹100K
₹50K
₹33K
Human closer (commission, paid on close)
₹30K
₹30K
₹30K
Total cost / deal
₹145K
₹86K
₹67K
Contribution / deal
₹1.55L
₹2.14L
₹2.33L
Contribution margin
52%
71%
78%
Two levers: AI Broker gets more proficient, converts more.
PROPSENSE
10
TRACTION
What takes human brokers weeks, the AI Broker already did: autonomously.
SUPPLY · BENGALURU
350+
projects indexed
34
builders signed
Sobha
Prestige
Lodha
Total Environment
Brigade
Purvankara
+1–2 new builders signed/week
BROKERAGE · FOUNDER-LED
Homes sold 6
GMV ₹13 Cr
Booked revenue ~₹29L
EOIs
2
1 potential sale
Next: AI Broker led, Human closed sales
AI BROKER · LIVE · ON WHATSAPP
100+ buyers qualified, matched &
sent personalized home details
≈ 300–500 human calls + weeks of follow-up
5 site visits booked autonomously,
end-to-end on WhatsApp
≈ 15–20 days of broker calls + scheduling
6.2% returning buyers, zero
follow-up or retargeting ad
≈ Product-driven retention
PROPSENSE
11
THE MODEL AT MATURITY
Software economics in a brokerage body.
Target model & unit economics at scale.
1→3%
conversion
• AI Broker: Instant. Consistent. Tireless. Self-improving. Knows every project, matches better, converts more. (Industry converts 0.5–1%)
52→78%
margins
• As brokerages scale, margins collapse. As we scale, margins grow.
8–10×
leaner
₹80L–1Cr revenue per employee
PropTiger: ~₹8–10L per employee (FY24)
Compute-scalable until the buyer site visit.
12
MOATS WE ARE BUILDING
Every sale makes the next one easier.
The Engine
Self-improving AI Broker
A human broker's judgment is trapped in one head and walks out the door. Ours compounds across every buyer and close and never plateaus.
The Data Flywheel
Proprietary deal-flow data that compounds
Every interaction is structured data → more buyers → better matching → more builders.
PROPSENSE
13
COMPETITIVE LANDSCAPE
Everyone sells primary homes. We're the only one designed to scale on compute, not people.
GENERAL + AI-NATIVE
PRIMARY + AI-NATIVE ★
GENERAL + HUMAN
PRIMARY + HUMAN
General ← Market Focus → Primary Residential
Human ← Tech DNA → AI-Native
Well-funded incumbents
Square Yards
IndiaHomes
NoBroker
Investors Clinic
HomeBazaar
Acquired by Aurum Tech
PropTiger
Star Estate
Homesfy
Pin Click
Value Per Sqft
Blox
Propsoch
PROPSENSE
★ Target position
WHY EMPTY?
AI-native isn't AI bolted onto a brokerage. It's the transaction layer rebuilt ground-up, zero legacy, around the domain depth primary demands with focus.
IPO-bound incumbents operating across market segments can't retrofit that without P&L+salesforce rebuild.
Partners (not rivals)
MANDATE: Anarock · PropertyPistol · Xanadu
ADS+LEADGEN: 99acres · Housing.com · MagicBricks
IPCs: JLL · CBRE · Knight Frank
PROPSENSE
14
GO-TO-MARKET
We start with focus on one buyer type: top builders' primary-home buyers.
WHO WE TARGET · the ICP
Branded & RERA-backed : properties that can be verified and explained.
Digitally-native buyers : buyers who research online and are comfortable with AI.
Commission worth the funnel : sweet spot is ₹1Cr–₹5Cr, 2–5% per sale.
HOW WE ACQUIRE
NOW · PROVEN
Paid · Meta CTWA
₹1,000 / lead · live spend
→
NEXT · GATED ~10%
Content & trust channel
Trust-first content → owned distribution: Hedges Meta, lowers CAC, lifts conversion.
trust before contact
WHERE WE START
Bengaluru first: ~62k primary units/yr[1], focus on top branded inventory.
Close the loop on paid: content and expansion follow.
PROPSENSE
15
THE ASK
Raising $1M Pre-Seed.
18 months · Bengaluru beachhead
MILESTONES
M01
40% AI Broker Proficiency
Tasks handled autonomously
M02
2% conversion rate
Industry avg: 0.5–1%
M03
100 Bengaluru transactions
₹3-4Cr Revenue
M04
80% of Bengaluru builders signed
USE OF FUNDS
$1.0M over 18 months · 17-person team
35%
25%
15%
15%
10%
AI Broker Build
Eng team, LLM/voice infra, Property data
Marketing
Paid + organic, production, creators
Human Brokers
Ex-RM hires + advisory ops
Ops, Finance & Compliance
Builder relations, legal, HR
Reserve
2-month extension cushion
POST-MILESTONES · SEED TRIGGER | → $4–6M Seed
PROPSENSE
16

Let's build the AI-Native Real Estate Platform

One platform doing the work scattered across a million brokers, with a human for the moment that matters.

Thank You

Sreejith K

Sreejith K (CEO)

sk@propsense.ai

+91 81473 47848

Atul Anand

Atul Anand (COO)

atul@propsense.ai

+91 98848 04274

PROPSENSE

←
→